What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Blog can be used as a helping hand to your business. For any business to run successfully you need customers. To increase your customer base you just created a website. You can let your existing customers know about your site but what about new one? It’s your site blogs which keeps new users comming to your site and some of them converts as a customer for your business. You site must have a blog for new users to keep visiting your site.
What should you write in your company blog
This question is very important for any business. As already mentioned it’s your company blog which help new user to see your site frequently. So you must keep your blog up to date and yes, with the content related to your business. So this is what you should keep in mind while creating blog posts. The topic of your blog post must has to be informative and useful for the business to covert readers as your customers.
How to write a blog post.
Answer is very simple, you just should have a blogging tool. You need not to be expert in the designing. There are many tools which help you to add blogs to your site. You can use any of them. Or if you can’t write hire someone specialist in writing content specific to your business.